A leading independent publication about strategic branding worldwide.
Newsletter
Follow
Follow The Branding Journal

The Branding Journal Newsletter

what is branding

What Is Branding?

branding importance

Why Is Branding so Important For Your Business?

Finding Your Brand Purpose

Finding Your Brand Purpose: Why Is Your Brand Here?

brand positioning definition

A Simple Definition of Brand Positioning

Learn How to Build and Improve Brands

Proven systems for business owners, marketers, and agencies.

Popular Case Studies

Visit Estonia Branding
Read More

Case Study: Visit Estonia

Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia as a…

Branding Trends

Read More

Top Branding & Design Trends For 2025

Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing and design reports from sources…

Get Your Free Brand Strategy Cheat Sheet

Provide your email to receive our easy-to-follow branding checklist.

Useful Resources

Read More

Top Branding Books [2025]

DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
top branding agencies
Read More

The Top Branding Agencies In The World [2025]

This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
Branding Awards
Read More

The Most Prestigious Branding Awards

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…