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Popular Case Studies
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key just might lie in…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At…
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. After…
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity in the competitive…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of Romania. Twenty years after the first store…
Branding Trends
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally…
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum…
Top Branding & Design Trends For 2026
Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in 2025 continue, now…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
