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Popular Case Studies
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its identity: sound. Rather than relying solely on taste…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media platforms. But just like magazines, TV…
New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. It is also one…
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its…
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in order to distinguish…
Branding Trends
In Branding, What Exactly Is the Human Touch, and Can It Be Outsourced to AI?
Russian-born French artist Marc Chagall, whose distinctive style drew on Cubism, Fauvism, Expressionism, and other currents of European…
Building Timeless Influence in the Age of Agentic Commerce
The rise of agentic commerce, where AI agents don’t just assist but actually research and buy on a shopper’s behalf, will fundamentally…
Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and now AI disruption. That momentum…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2026]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2026]
This article aims to provide a list of some of the world’s most prestigious branding agencies. Of course, there are many more amazing…
The Top Logo Makers [2026]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
