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Popular Case Studies
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris. The department recently store unveiled a…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects…
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed at converting the…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its identity: sound. Rather than relying solely on taste…
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its…
Branding Trends
Five Key Insights From Interbrand’s Best Global Brands 2026 Report
Last week, Interbrand released its popular Best Global Brands 2026 industry report. The report ranks the top 100 most valuable brands…
Every AI Brand Makes a Promise. Can the Product Keep It?
All brands make promises to their customers. But what happens when the products they’re selling can’t always keep them? That’s the main…
Brands Can Label AI Use, But What Are We Actually Labeling?
Brand authenticity is an increasingly unattainable Holy Grail. Authenticity is important. Brands build emotional trust when their audience…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2026]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2026]
This article aims to provide a list of some of the world’s most prestigious branding agencies. Of course, there are many more amazing…
The Top Logo Makers [2026]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
