There are many insightful branding podcasts out there, and I must admit that there are probably many good ones that we’re yet to discover.
But today I’d like to share with you a curated selection of three podcasts that I find quite insightful and thought provoking. I’m sure they can help anyone, from business owners to marketers to get better at brand strategy. Each of them offers unique value and a different approach: the first focusing on humans and emotions, the second on pure strategy and futurism, and the last on ethics and sustainability.
It’s time to plug in your headphones and enjoy!
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Table of Contents
Podcast #1: Branding Love Letters
Each month, brand designer Sam Thorogood chats with a guest about their favorite brand and why it’s so special to them. The podcast highlights the power of emotional connections in successful branding. By sharing personal stories, Branding Love Letters aims to give insights into what really connects brands with people emotionally, and better understand the mechanisms of brand loyalty.
Available on Apple Podcast, Google Podcast, and Spotify
Why do we love it? Because it focuses on how people see and feel about brands, helping us grasp branding from a human perspective rather than just strategy and theories.
Our favorite episode: “Sway’s Startup Branding Lessons” with Emma Fanning, Green Graphic Designer, available here.
Podcast #2: Unseen Unknown
I greatly admire Jasmine Bina and her team’s work at Concept Bureau. They adopt a highly strategic branding approach that emphasizes futurism and cultural insights. Their content on brand strategies is incredibly insightful, with the “Unseen Unknown” podcast being a notable example of their thought-provoking output.
The podcast explores current trends to understand why society is changing and how this impacts brands and business strategies. The hosts, Jasmine Bina and Jean-Louis Rawlence, are experts in strategy, futurism, and culture, shedding light on patterns in retail, consumer behavior, politics, gender, identity, and values.
Available on Apple Podcast, Google Play, and Spotify
Why do we love it? Because it focuses on thought-provoking ideas on how to enhance strategic skills, understand the evolving culture around us, and help brands anticipate the future to lead and develop a more resilient strategy.
Our favorite episode: “4: Look at the future to understand the present”, available here.
Podcast #3: Can Marketing Save The Planet?
Can marketing save the planet? That’s a significant question that hosts Gemma Butler and Michelle Carvill aim to address through their podcast, books, trainings, and various resources.
The podcast focused on exploring the role of marketers in promoting sustainability and driving action towards a more sustainable future. It features conversations with various professionals such as marketers, senior leaders, academics, and sustainability experts to educate, inspire, and empower marketers to take meaningful action.
Available on Apple Podcast and Spotify
Why do we love it? Because the podcast is a collection of inspirational conversations with changemakers in the marketing field, packed with practical takeaways for marketers wishing to work in the service of sustainability.
Our favorite episode: “Episode 21: Brand Led Sustainability” with Luc Speisser, Global Chief Strategy & Innovation Officer at Landor, available here.
Which podcast will you tune into first? Do you have any other recommendations in mind? Feel free to share your favorite podcasts in the comments section below!
