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The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

Brand Promise: What It Means and Why It’s Crucial for Your Business

byMarion Andrivet

Adomas Pūras

3 posts

Adomas Pūras is a director and co-founder of Black Florence, a Lithuania-based branding agency that has been active since 2013. Carrying a PhD in social sciences, he is passionate about helping brands grow by connecting with social, cultural, historical, and psychological meanings that make us truly human.

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8 minute read

‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father

The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…

byAdomas Pūras

June 28, 2024

Sustainability modern sacred

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10 minute read

Ethical Branding

Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power

The task at hand for branders and marketers is to learn how to serve two masters at the…

byAdomas Pūras

March 23, 2024

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5 minute read

From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing

There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…

byAdomas Pūras

February 8, 2024