Are Big Brands The Answer For a Brighter Future?
Will it be big brands who will be the answer to a more sustainable, ethical and brighter future…
Some of the Best Adverts We Saw During the Olympic Games Rio 2016
This year’s Olympic Games have been a spectacular show of athleticism and a real sense of community. For…
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
Different roles in a branding agency
There are a number of positions within a branding agency. Finding the right fit for you can be…
What is the Role of a Brand Manager? – Job Description
Brand manager might sound like a glamourous job. To be working on some of the biggest brand names…
Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the…
Nike India takes “just do it” to another level as new ad goes viral
Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and…
London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…