Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
The Aftermath of Brexit and the Effect on the EU Brand
The most talked about and controversial topic, marking a historic event not only for the UK but for…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
LATAM airlines rolls out new corporate branding
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their…
What is a branding agency?
This article looks at the basics of what a branding agency is, what they can offer and what…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Why Is Branding so Important For Your Business?
Creating a brand is great. But to fully understand why it will bring value to your business? That’s when…
Will the Co-op’s rebrand give them back their number one spot in the community?
Large UK supermarket chain, the Co-op, is undergoing a major rebrand in a bid to remind people that…