The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
Budweiser to be renamed as “America” for summer campaign
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning…
Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with…
Save the Children release shocking video campaign in an attempt to bring the reality closer to home
Children’s charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the…
Finger lickin’ good just got real with KFC’s new product launch
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
Not on the High Street extends its brand offline as it celebrates 10 years in business
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. …
Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?
Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as…
#LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry
Heineken are singing their way into a new #LiveYourMusic creative campaign in order to position themselves as the…