Read More 3 minute read Digital News Max Factor Takes Their Brand to the Next Level by Bringing Their Products to Life in the Digital Space Procter & Gamble brand, Max Factor, are introducing scannable apps onto almost 500 of their cosmetic products, providing tailored… byAmanda WrightMay 3, 2016
Read More 3 minute read Brand Visual Identity Logo News Uber Logo Change Is Making Uber Users Unhappy No one likes change especially when you’re so used to clicking on your app of choice which you… byAmanda WrightApril 27, 2016
Read More 3 minute read Advertising News Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning Many of us like to think we’re living the dream, until reality kicks in and we realise real… byAmanda WrightApril 22, 2016
Read More 3 minute read Brand Visual Identity Logo News New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding… byAmanda WrightApril 22, 2016
Read More 3 minute read Brand Architecture Brand Image Brand Visual Identity News A Change in Strategy for Grossmünster Church Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. … byAmanda WrightApril 18, 2016
Read More 2 minute read Digital News Burberry Reach Out To Their Customers In The Digital Space Through SnapChat Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but… byAmanda WrightApril 15, 2016
Read More 2 minute read Brand Architecture News Rebrand Name Change and Rebrand for Jaguar Land Rover Heritage Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to… byAmanda WrightApril 14, 2016
Read More 2 minute read Advertising Brand Positioning News Male grooming brand Axe all set for refreshing new look. The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened… byAmanda WrightApril 12, 2016
Read More 3 minute read Brand Extension News Brand extension for Amazon: One step too far or all part of their growth strategy? The global brand who have changed the way people think about shopping have now subtly announced their new… byAmanda WrightApril 11, 2016
Read More 3 minute read Brand Visual Identity Logo News All change for CBBC logo For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in… byAmanda WrightApril 5, 2016