Brad Dessington

1 post

Brad is an awarded brand strategist and product strategy expert based in Australia. As the head of Legion Brand Lab, he leads advanced brand architecture, strategy and brand experiences at the juncture between commercial strategy and marketing.

8 minute read

Brand Management
Brand Strategy

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…

byBrad Dessington

November 5, 2024

Receive our Monthly Newsletter

Follow us on Social Media

From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

10 Principles of a Purpose-Driven Brand

Five Key Insights from Interbrand’s Best Global Brands Report

Brad Dessington

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing