Erich Joachimsthaler is the founder and CEO of Vivaldi Group, a global brand and business reinvention firm. Erich has over 30 years of experience and is a renowned expert in brand strategy, innovation, marketing and digital transformation. He has worked with leading brands across various industries, helping them navigate complex market dynamics and achieve sustainable growth. Erich is also a prolific author and speaker, sharing his insights and expertise through books, articles and keynote presentations.
