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The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

Brand Promise: What It Means and Why It’s Crucial for Your Business

byMarion Andrivet

Gabi Chelsoi

4 posts

Gabi is a freelance packaging & retail designer with more than 6 years experience, always using her architect skills to discover new perspectives. She has her own design studio – CreativeByDefinition - and worked with clients from all around the world, creating innovative & meaningful designs. www.creativebydefinition.com

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2 minute read

Packaging

A Real Taste Of History: The Top 6 Ale Packaging Designs

Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so…

April 17, 2016

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2 minute read

Packaging

The Packaging Revolution: 4 Innovative Materials and Concepts

The magic of the discovery, that couple of seconds of excitement while unwrapping a newly purchased product, makes us…

March 1, 2016

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4 minute read

Meet the Studio – Noa Verhofstad, Creator of Wonder & Nostalgia

Studio Noa Verhofstad is a creative agency based in Amsterdam and was founded in 2011 by Noa Verhofstad,…

January 13, 2016

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1 minute read

Packaging

10 Magical Packaging Designs for Christmas

Here is a list of 10 unique packaging designs that bring with them the wonderful spirit of Christmas.…

December 9, 2015