Grainne Jordan

2 posts

Grainne Jordan is a Senior Copywriter at StartJG, an independent, integrated creative agency specialising in brand, environment and interaction design.

4 minute read

Brand Strategy
Consumers

Ten Truths For Targeting The Tufty Club in the UK – Part 2

A few weeks ago, I shared my thoughts about the best ways to market your brand for The…

byGrainne Jordan

October 30, 2015

3 minute read

Brand Strategy
Consumers

Ten Truths For Targeting The Tufty Club in the UK- Part 1

Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…

byGrainne Jordan

October 5, 2015