Read More 4 minute read Advertising Brand Strategy News From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs The holiday season is already being celebrated in some parts of the world, and you may have enjoyed… byJulian OppeltDecember 19, 2024
Read More 4 minute read Branding Industry Trends Five Key Insights from Interbrand’s Best Global Brands Report A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and… byJulian OppeltOctober 14, 2024
Read More 5 minute read Branding Branding Industry The Most Prestigious Branding Awards Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative… byJulian OppeltJune 5, 2023
Read More 6 minute read Brand Strategy Brand Visual Identity Branding What Is a Visual Identity and Why Does It Play a Crucial Role in Branding? One of the key components of building a successful brand is developing a strong visual identity. This article… byJulian OppeltMay 23, 2023
Read More 9 minute read Digital Trends Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations You have probably heard of ChatGPT – it is hard not to come across it with the media… byJulian OppeltFebruary 21, 2023
Read More 8 minute read Brand Strategy Branding Concepts Personal Branding Personal Branding: Why It Matters Personal branding is the process of building a brand for a person. Learn more about this concept and why it is important. byJulian OppeltAugust 4, 2022
Read More 4 minute read Branding Industry Let Material Speak for Itself: the STUDIO DAM Approach to Branding STUDIO DAM is a multi-disciplinary branding and design consultancy based in Singapore. Back in 2019, after expressing their… byJulian OppeltJanuary 6, 2022
Read More 9 minute read Brand Architecture Brand Strategy Branding Branding Concepts What is Brand Architecture? Definition, Models, and Examples New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create… byJulian OppeltJanuary 5, 2022
Read More 2 minute read Education Hot New Branding Course – Join Branding Now Are you looking for the ultimate course on Brand Design and Strategy? Check out Branding NOW – a HOT… byJulian OppeltMay 26, 2021
Read More 9 minute read Education The Best Online Branding Courses & MOOCs in 2025 DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this… byJulian OppeltApril 26, 2021