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From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image

byNicolle Mendoza

The Art of Balancing Long-Term Branding and Short-Term Performance Marketing

byBrad Dessington

abstract image of a arange heart over a purple texturized background

10 Principles of a Purpose-Driven Brand

byMarion Andrivet

Five Key Insights from Interbrand’s Best Global Brands Report

byJulian Oppelt

Keith Brock

4 posts

Keith Brock is the Chief Design Officer of Hanon McKendry, a JDA Worldwide company, and is responsible for directing the brand management, identity and outsource marketing practice as well as overseeing Hanon McKendry’s Colorado office. Keith was formerly Executive Creative Director for Landor Associates (San Francisco and Hong Kong), Design Director for Saul Bass and Founder/Principal of Envision Group Hong Kong and CSK in Colorado.

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4 minute read

Brand Experience

The Brand Experience Conundrum – Coping With What You Can’t Control (part 3/3)

During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a…

January 7, 2016

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5 minute read

Brand Experience

The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)

Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which…

June 27, 2023

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4 minute read

Brand Experience

The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)

Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…

December 9, 2015

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4 minute read

Verizon 2015: Can You See Me Now? … and Are We On Brand Now?

It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…

June 27, 2023