Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…
Tens Sunglasses: The Real Life Instagram Photo Filter
Tens is a new line of sunglasses designed to be like Instagram filters for real life. Today, the…
How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…
Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5”
Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone:…
Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book…
Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures
Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
New Nivea Ad Features a Bracelet That Stops Your Children From Running Off at the Beach!
Any parent who goes to a crowded beach constantly needs to face two major concerns: having to keep…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…