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From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs

byJulian Oppelt

How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs

byMarion Andrivet

7 Essential Emotions That Drive Brand Loyalty

Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts

Sonia Trevisan

2 posts

Sonia is a branding strategist, involved in developing brand strategies and implementing marketing plans for iconic brands such as Aptamil, Cow & Gate, Lu and Playmobil. She can tackle any challenge, is very tenacious and has a passion for excellence.

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6 minute read

Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…

bySonia Trevisan

September 4, 2017

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8 minute read

Brand Strategy

The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content

The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is…

bySonia Trevisan

March 5, 2017