Yichan Wang

2 posts

Yichan Wang is a visual designer who enjoys translating complex ideas into captivating stories. With a career spanning brand, web, and motion design, she crafts brand experiences that leave a lasting impression across all digital touchpoints.

4 minute read

Brand Identity
Branding

The Power of Mascots in Elevating Brand Narratives

Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…

byYichan Wang

January 29, 2024

4 minute read

Brand Visual Identity
Branding
Case Studies

How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study

EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…

byYichan Wang

December 9, 2023