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Branding Resources

We’ve carefully selected tools from around the globe to help you build strong brands more easily. We’re adding new branding resources and tools all the time.

Resources by The Branding Journal

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The Ultimate Brand Building System teaches you everything you need to confidently build and manage a powerful brand. In this course we provide the knowledge and practical tools so you can focus on bringing your unique brand to life without feeling overwhelmed.

course in resources

  • 50 high-quality video-based lessons
  • Practical workbook with 60+ pages
  • Todo checklist & brand guidelines template
  • Direct access to The Branding Journal team
  • Community of branding enthusiasts
  • AI brand-building support
  • Course certificate
  • Lifetime updates

Learn more & save 55%

This comprehensive branding checklist is designed to ensure that you cover all essential parts of a branding strategy. Whether you’re starting a brand for a new venture or looking to improve an existing brand, this guide will help you attract more customers and differentiate your brand from the competition.

It includes detailed steps on the entire brand strategy process, including:

  • Understanding the environment of your business
  • Identifying your target audience
  • Developing a strong brand essence
  • Crafting a unique brand identity
  • Creating a consistent brand voice and message
  • Planning for brand roll-out and implementation

Get my cheat sheet

The Branding Community is a place where branding enthusiasts come together to share knowledge and ideas.

  • Showcase your work: Share your branding projects, like new visual identities or recent client work.
  • Knowledge sharing: Discuss and share branding ideas, articles, and resources with the community.
  • Ask for help: Seek advice on branding challenges or get feedback on current projects.
  • Jobs & networking: Post job opportunities and connect with others in the branding field.

Access to The Branding Community is completely free.

Join the community

The Branding Journal Newsletter is our free bi-weekly newsletter, keeping you up to date with the best of branding.

Subscribe to the newsletter to:

  • Get notified about the latest articles
  • Learn from case studies
  • Explore trends & insights
  • Bring yourself up-to-date with industry news

Sign up for the newsletter

The Branding Journal AI Assistant helps you find the information you need. Ask a question and get tailored answers based on our articles to enhance your branding journey.

  • Trained on our article database
  • Multilingual support
  • Exact reference for further reading

Explore the AI

Are you ready to take the next step in your career?

Our job board, Jobs in Branding, connects you with the latest opportunities in the branding industry. Explore a wide range of open positions, including:

  • Brand Managers
  • Brand Strategists
  • Brand Consultants
  • Brand Designers
  • Visual Identity Designers
  • Academics
  • Project Managers
  • Client Managers

Browse the Job Offers

Branding Industry

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The Top Branding Agencies In The World

We’ve compiled an article on our website listing the top branding agencies worldwide. Some of the best agencies include Clay, Interbrand, Landor, Siegel + Gale, Wolff Olins, and more!

The Most Prestigious Branding Awards

Do you want to showcase your innovative ideas and successful branding strategies? A branding award could be a great platform to do so. Some prestigious awards are World Branding Awards, Brand Impact Awards, Best Brand Awards, London International Awards (LIA), and Transform Awards.

Have a look at our full list of the top branding awards in the world.

Behance: Behance allows you to discover creative freelancers by browsing their portfolios.

Dribbble: Browse portfolios and connect with top-rated designers & agencies worldwide.

Fiverr: Hire freelancers for various creative tasks, including graphic design, digital marketing, writing, and video production.

Upwork: Find and hire freelancers in various fields, such as graphic design, video editing, and web development, based on their previous job performance.

Branding Job Boards

  • Jobs in Branding (remote & on-site): Connects you with the latest opportunities in the branding industry. It offers many open positions, including for Brand Managers & Strategists, Brand Consultants, Designers, Creatives, and more.
    Sign up for a FREE job alert

Specific for Creatives and Designers

Specific for Brand Managers and Marketers

Trademark Registration Services

  • LegalZoom (USA): Register a trademark to protect your names, logos, and slogans from copycats.
  • Trama (international): Offers “World-Wide” trademark registration packages incl. the EU, Switzerland, UK, USA, Canada, Australia, India, and China.
  • Trademark Angels (international): this 20+-year-old firm handles trademark requests for the Canadian, US, and International markets.

Governmental Resources and Databases

Creative Inspiration

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General Inspiration

  • Are.na: A collaborative platform that helps users organize and share creative content by creating “playlists, but for ideas”. Great to curate design inspiration.
  • Cosmos: This platform allows you to explore a collection of design work and collect the pieces that inspire you the most.
  • Dunked: An easy-to-navigate timeline updated daily with a wide assortment of new designs based on the community’s portfolio. You can scroll without any limit.

Typography

  • Typewolf: A gallery of trending fonts and typefaces.

Visual Identity

  • Rebrand.Gallery: Our favorite site for stunning visual identity inspiration.

Web Design Inspiration

  • Admire The Web: Admire The Web curates creative web design projects and allows you to sort the designs by color or industry
  • AWWWARDS Sites Of The Day: A handy resource for discovering cutting-edge web design trends and gaining inspiration from award-winning websites.
  • Brutalist Websites: If you enjoy, minimal websites with a modern and artistic touch, this is the perfect place to get inspired.
  • Footer: This is an interesting collection in the web design niche: a gallery featuring the best website footer designs from around the world
  • Godly: A site that lists the top web designs daily. You can browse by category based on your needs.
  • Httpsters: A curation of beautiful websites from all over the world.
  • One Page Love: A beautiful selection of +8000 single page websites, which can be sorted by category, or by website builder (Shopify, Wix, Elementor…).

[BranD]: A bi-monthly magazine focused on multidisciplinary communication design and visual identity for businesses, available in English and Chinese. It features visual works and articles that connect designers and strategists to enhance communication methods.

Eye: A printed magazine about graphic design and visual culture

Idea: A japanese quarterly magazine about graphic design and typography (bilingual publication written in Japanese and English).

TYPE01: This magazine uses type as a conceptual starting point to open up discussions around culture, business, innovation, technology and design.

ChatGPT: Good for brainstorming product or brand ideas.

Namelix: A business name generator that creates short, brandable names using artificial intelligence.

Shopify: This AI-powered generator offers the added benefit of instantly checking domain availability.

Design Elements and Tools

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Adobe Color: Adobe Color is a powerful tool for creating color palettes and themes using color theory principles.

Coolors: Coolors helps you generate and explore color palettes, perfect for seeking inspiration or needing precise color schemes.

Font Bundles: An extensive collection of over 1.6 million premium fonts and design resources. With unlimited downloads, full commercial licensing, and very responsive support, it provides everything needed to create standout brand assets.

Fontshare: Modern and elegant fonts that are completely free for both commercial and personal use. You can filter the fonts by personality type, such as elegant, serious, or friendly. The platform also offers a pairing feature to help you find the perfect combinations for your project.

Monotype: Simplifies font discovery and management while ensuring compliance and collaboration. Plus you can sync directly with design programs like Adobe Creative Suite and organize your font library using lists, folders, and web projects.

MyFonts: A vast font marketplace with over 300,000 professional fonts. With prices starting at $16.00 USD, it offers a cost-effective solution for designers seeking unique typefaces for any brand identity.

Adobe Creative Cloud: Adobe is a classic choice, offering over 20 creative applications in its cloud, including Photoshop, Premiere Pro, and Illustrator. With additional features like fonts and cloud storage, it is the preferred companion for designers worldwide.

Canva: As an all-time favorite of our team, it simplifies the process of creating professional designs. With Canva’s extensive templates, image stock, and AI-powered tools, anyone can quickly produce eye-catching visuals.

Figma: A versatile design tool that enables design and branding teams to create and refine designs collaboratively in real-time. Its features ensure that your brand’s visual identity remains consistent across all touchpoints.

Why The Pigment: Why The Pigment offers a great selection of digital brushes and textures for Procreate.

Logo Package Express: A powerful Adobe Illustrator extension simplifies the tedious process of creating comprehensive logo packages for clients by automatically generating multiple file formats and color variations in minutes. Get 20% off with the code tbj20.

Top logo makers: There are many logo makers available on the market, including Looka, Canva, and Adobe. To simplify your choice, we’ve tested them and compiled a list of what we consider to be the best logo makers.

Free Mockups

  • Freepik: Freepik offers a wide range of free mockups, which can be downloaded or edited online.
  • Is.Graphics: The website offers both free and premium mockups. The free section is quite extensive and showcases mockups for apparel, billboards, hoodies, print, and more.
  • MockMagic: Mock Magic is a web application specialized in the creation of high-quality device mockups for your presentations, websites, social media campaigns, portfolios, and more.
  • Mr. Mockups: Mr.Mockups offers both free and premium mockups. The free collection includes stationary, magazines, books, packaging, posters, frames, cosmetic signs, billboards, vehicle, apparels, and device mockups.
  • Unblast: The platform offers an excellent selection of free PSD mockups (including phones, packaging, apparel, flyers, and poster mockups). It also includes free fonts, icons, templates, illustrations, and 3D models.

Premium Mockups

  • Bendito Mockups: Beautifully designed mockups with a strong aesthetic. The site specializes in producing functional images that add an artistic flair to your presentations.
  • Darkroom: Darkroom offers mockups influenced by film photography and with a minimal, elegant touch. The site also donates 10% of every sale to support education projects in developing nations.
  • Format: A London-based mockup studio creating bold and refined mockups that transform designs into reality with artistic precision.
  • Is.graphics: Besides the free mockups section (see above), Is.graphics offers a selection of premium mockups, especially for branding projects.
  • Layers: A nice selection of professional and clean mockups, especially for OOH, devices, print, and products.
  • Mockup Maison: The platform provides modern, high-quality mockups that are visually appealing. Some have a retro feel, while others are simply elegant.
  • Mr. Mockups: Besides the free mockups section (see above), the platform offers premium mockups across various categories, including storefronts, studio magazines, keychains, studio branding, sunlight branding, and more.
  • The—BrandIdentity: A beautiful selection of mockups created or curated by the team at The—BrandIdentity.

Adobe Stock: A vast library of high-resolution images, videos, and templates for any branding project.

Death to Stock: Provides access to a gallery of over 8,000 high-quality visuals that resonate with current cultural trends.

Mutabor: This innovative platform allows you to create on-brand AI images for presentations, social media, or newsletters, thereby making stock images obsolete.

Public.Work: A search engine for public domain content. It includes copyright-free images from The MET, the New York Public Library, and more.

Stills: A professional photography licensing platform with a curated collection of images captured by renowned photographers.

Unsplash: This platform is well-known for its extensive collection of stunning photos that are available for free use. While most images are royalty-free, it’s important to review the license type, as some may fall under the Unsplash+ license.

Creative Market: This platform hosts millions of ready-to-use design assets for your creative projects, including icons and illustrations.

Motion Array: The platform offers over 2 million high-quality templates and assets to create stunning videos, such as video templates, motion design templates, stock footage, royalty-free music, sound effects, and more!

Learning and Knowledge

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Academic Books

Popular Books

  • Top Branding Books
    Explore our selection of top branding books, including resources on brand positioning, brand architecture, and visual identity.

Recommended courses include:

For a complete picture, have a look at our list of best branding courses.

Academia.edu: A commercial platform for sharing academic research that is uploaded and distributed by researchers from around the world.

AMA Academic Journals: The American Marketing Association publishes five digital journals that cover the latest peer-reviewed research in marketing (including Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing).

Journal of Brand Management: This peer-reviewed publication offers in-depth analysis and the latest insights on brand management and strategy.

Journal of Brand Strategy: The Journal of Brand Strategy is a peer-reviewed publication that provides branding professionals with in-depth articles and case studies on various aspects of branding in today’s economic climate.

The Branding Journal Newsletter: Sign up for our biweekly newsletter and get a curated selection of branding insights, industry news, and inspiration in your inbox.

Brand Strategy

  • Branding Love Letters (with Sam Thorogood): Each month, Sam chats with a guest about their favorite brand and why it’s so special to them, exploring the power of emotional connections in successful branding.
  • Hitting the Mark (with Fabian Geyrhalter): Conversations with founders and entrepreneurs about the intersection of startup success and brand strategy.
  • How Brands Are Built (with Rob Meyerson): Interviews with industry experts to help you understand how brands are really built.
  • Just Branding (with Jacob Cass & Matt Davies): Helping designers and entrepreneurs build brands, by bridging the gap between brand strategy and design.
  • Let’s Talk Branding (with Stef Hamerlinck): The secrets of brand-building from experts and academics in marketing, branding, and design.
  • On Brand (with Nick Westergaard): Interviews with thought-leaders in the industry, or those working with innovative brands.
  • Unseen Unknown (with Jasmine Bina and Jean-Louis Rawlence): An exploration of current cultural trends to understand why society is changing and how this impacts brands and business strategies.

Visual Identity Design

  • The Logo Geek (with Ian Paget): Interviews of successful graphic designers and entrepreneurs worldwide to understand what it takes to design logos and visual identities and create strong brands.

Ethical Branding

  • Can Marketing Save the Planet? (with Gemma Butler and Michelle Carvill): The podcast focused on exploring the role of marketers in promoting sustainability and driving action towards a more sustainable future.
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Meltwater Media Intelligence: This platform helps you track and analyze media coverage to understand brand perception, detect and manage brand crises, and stay ahead of trends.

Mentionlytics: A web and social media monitoring tool to analyze sentiment, benchmark against competitors, crisis analysis, and identify trends.

Typeform: Typeform makes collecting customer data enjoyable with attractive & modern forms, surveys, and quizzes that are easy to customize and embed.

Userlytics: Collect video feedback from users for websites and apps through task-based assessments.

AnswerThePublic: This tool watches what people are searching for and lets you track how things change over time.

Glimpse: A research platform for quick pulse checks on the latest trends that leverages AI for even deeper insights.

Google Trends: Analyzes the popularity of top search queries in Google Search across various regions and languages.

Meltwater Consumer Intelligence: Get real-time consumer insights and make informed decisions through advanced market research and audience segmentation.

Statista: A data visualization platform that simplifies market research by providing easily digestible, updated charts and statistics from reputable sources.

Templates

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Corebook: Simplifies managing digital brand guidelines, making them easy to customize and share for brand consistency.

Typefool: Minimal and modern brand guidelines templates.

Typefool: Minimal and modern brand identity templates.

Does your product help others grow?

Want to be featured in our branding resources? If your product helps businesses build better brands, we’d love to hear from you! Contact us

Disclosure
We participate in affiliate programs and receive a small commission on purchases made through some of the links on this page. This doesn’t affect the sales price that the providers charge when you purchase on their platform. Thanks for your support!