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Brand Identity
54 posts
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…
Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
Top 9 Online Logo Makers
A brand is not just a logo. However, a logo is one of the most critical elements of…
The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Budweiser to be renamed as “America” for summer campaign
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning…
Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with…
Glasgow Prestwick Airport’s New Visual Identity Unveiled
As Scotland’s 4th busiest airport and Glasgow’s second busiest, in terms of passenger traffic, Glasgow Prestwick Airport aims…
Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?
Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as…