The Difference Between Logo Design and Branding
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms…
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Branding Concepts
16 posts
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. And…
A Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if…
Finding Your Brand Purpose: Why Is Your Brand Here?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few…
Why Is Branding so Important For Your Business?
Creating a brand is great. But to fully understand why it will bring value to your business? That’s when…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…