Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Browsing Category
Packaging
11 posts
Packaging is the silent salesman and a very important component of branding! Discover our selection of packaging strategies and inspiring designs worldwide.
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
A Real Taste Of History: The Top 6 Ale Packaging Designs
Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so…
The Packaging Revolution: 4 Innovative Materials and Concepts
The magic of the discovery, that couple of seconds of excitement while unwrapping a newly purchased product, makes us…
10 Magical Packaging Designs for Christmas
Here is a list of 10 unique packaging designs that bring with them the wonderful spirit of Christmas.…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Creative Packaging Design: 20 Olive Oil Bottles
Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…