Mastering Brand Exposure: Six Golden Principles for High Impact
Creating a compelling brand is about more than just defining its essence, unique positioning, and distinct identity. It…
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Brand Communications
56 posts
Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
10 Ideas to Cultivate Brand Transparency
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…
Can I Use ChatGPT for Marketing and Branding? Use Cases, Examples, and Considerations
You have probably heard of ChatGPT – it is hard not to come across it with the media…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
Some of the Best Adverts We Saw During the Olympic Games Rio 2016
This year’s Olympic Games have been a spectacular show of athleticism and a real sense of community. For…
Nike India takes “just do it” to another level as new ad goes viral
Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and…
The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone…
Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…