The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone…
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Brand Communications
58 posts
Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Save the Children release shocking video campaign in an attempt to bring the reality closer to home
Children’s charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the…
Max Factor Takes Their Brand to the Next Level by Bringing Their Products to Life in the Digital Space
Procter & Gamble brand, Max Factor, are introducing scannable apps onto almost 500 of their cosmetic products, providing tailored…
Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning
Many of us like to think we’re living the dream, until reality kicks in and we realise real…
A Real Taste Of History: The Top 6 Ale Packaging Designs
Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so…
Burberry Reach Out To Their Customers In The Digital Space Through SnapChat
Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but…