Audi Spain Bets on Olfactive Marketing to Introduce Its New Audi a3 Cabrio
It is possible to create very unique and unforgettable experiences through the use of smells, and many brands…
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Brand Communications
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Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
Greenpeace’s business card takes the form of a free Metro pass
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro…
How brands reacted to Germany’s World Cup triumph
The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
Creative Packaging Design: 20 Olive Oil Bottles
Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive…
Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!
In Brazil, the automobile constructor Volkswagen recently collaborated with the agency AlmapBBDO to create a magazine ad that…
Hermès Presents Its New Collection of Hats through Poetry
Luxury fashion house Hermès recently unveiled a beautiful campaign that elegantly presents its Spring/Summer 2014 collection of hats…
Cif Cleans Up Offensive Graffiti in Romania
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean…
Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book…
Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures
Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote…