PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
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Brand Communications
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Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
New Nivea Ad Features a Bracelet That Stops Your Children From Running Off at the Beach!
Any parent who goes to a crowded beach constantly needs to face two major concerns: having to keep…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years,…
Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!
The Hunter and the Bear, heroes of two of the most successful digital campaigns of the decade (here…
Air France: Change Is In The Air!
Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…
Diesel’s ‘A-Z of Dance’ is Competing With The ‘Move Your Lee’ Campaign
Diesel recently presented the ‘A-Z of Dance’, an energetic and vibrant video showcasing 26 world-famous dances. This…
Dove Criticized For Its Recent Beauty Patch Experiment
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty…