7 Essential Emotions That Drive Brand Loyalty
Emotional branding remains a potent force at a time when economic caution often drives businesses to focus on…
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Brand Experience
19 posts
The Importance of Brand Localization (+ Successful Examples)
The internet has opened up more opportunities than we ever imagined. Now, businesses across all industries have the…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Dyson Show Their Innovation in New UK Store Opening
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…