Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
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Brand Experience
19 posts
Not on the High Street extends its brand offline as it celebrates 10 years in business
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. …
The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.…
Chocolate Meet Pint: When Carlsberg did Chocolate Bars
This year Carlsberg has capitalised on the Easter public holidays which has primarily been dominated by the confectionary…
Meet the Studio – Noa Verhofstad, Creator of Wonder & Nostalgia
Studio Noa Verhofstad is a creative agency based in Amsterdam and was founded in 2011 by Noa Verhofstad,…
The Brand Experience Conundrum – Coping With What You Can’t Control (part 3/3)
During the past two weeks, we saw what are the factors that shape a brand experience (part1 of a…
The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which…
The Brand Experience Conundrum – There is More to Consider Than You Might Think (part 1/3)
Part 1 of a three-part series on brand experience management. Stay tuned! Consumers today are overwhelmed with choices…
The Importance Of Retail Experience In Today’s Digital World
We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers…