How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
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Brand Image
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A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
How can Sunderland AFC protect its brand reputation after player’s jail sentence?
Recent headlines regarding Adam Johnson, attacking midfielder for Sunderland AFC, 6 year imprisonment for sexually abusing a 15…
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in…
Vueling airline searched for anonymous heroes that deserve a plane in their latest campaign
Some people do extraordinary things on a daily basis and never expect anything in return. Spanish airline Vueling…