Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
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Brand Management
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Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
Carlsberg sets to Reclaim its Craft Beer Heritage
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old…
Tourism Western Australia’s social media hashtag in the firing line
Every company wants to have that next great marketing campaign and to enlist the powers of social media…
Apple strengthen their brand experience with new look stores
Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
Not on the High Street extends its brand offline as it celebrates 10 years in business
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. …
The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination.…
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
How can Sunderland AFC protect its brand reputation after player’s jail sentence?
Recent headlines regarding Adam Johnson, attacking midfielder for Sunderland AFC, 6 year imprisonment for sexually abusing a 15…
Chocolate Meet Pint: When Carlsberg did Chocolate Bars
This year Carlsberg has capitalised on the Easter public holidays which has primarily been dominated by the confectionary…