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Brand Identity
56 posts
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
Boosting Efficiency in Brand Naming: Expert Tips for Agencies and Consultants
Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed. …
9 Best Practices to Keeping Your Brand’s Core Values True and Alive
The values that define your brand are what make it relatable and resonate with your target audience. By…
The Power of Mascots in Elevating Brand Narratives
Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…