A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
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Brand Visual Identity
29 posts
Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with…
Glasgow Prestwick Airport’s New Visual Identity Unveiled
As Scotland’s 4th busiest airport and Glasgow’s second busiest, in terms of passenger traffic, Glasgow Prestwick Airport aims…
Uber Logo Change Is Making Uber Users Unhappy
No one likes change especially when you’re so used to clicking on your app of choice which you…
New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding…
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
All change for CBBC logo
For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in…
Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
