The Power of Mascots in Elevating Brand Narratives
Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…
Browsing Category
Brand Identity
57 posts
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…
What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
One of the key components of building a successful brand is developing a strong visual identity. This article…
Discover the Hidden Meanings Behind These 40 Company Logos
Company logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services.…
The Power of a Strong Brand Identity: Definition, Importance, and Key Elements
Defining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean,…
Starbucks Logo – History, Meaning, and Evolution
Starbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva, DaFont, and Visme, we've got you covered!
Brand Personality: Definition, Examples, and How to Define Yours
A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace.
The Best Way to Come Up With a Brand Name
When starting a business, one of the first things you need to find is a name for your…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…