Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with…
Browsing Category
Brand Identity
57 posts
Glasgow Prestwick Airport’s New Visual Identity Unveiled
As Scotland’s 4th busiest airport and Glasgow’s second busiest, in terms of passenger traffic, Glasgow Prestwick Airport aims…
Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?
Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as…
Uber Logo Change Is Making Uber Users Unhappy
No one likes change especially when you’re so used to clicking on your app of choice which you…
New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding…
A Change in Strategy for Grossmünster Church
Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. …
All change for CBBC logo
For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…
Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…