Browsing Category
Co-branding
6 posts
Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
Chipotle recently announced something new. It wasn’t a new protein to add to your burrito bowl, nor was…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
What Is Co-Branding?
Now more than ever, brands are exploring new opportunities to gain market share and engage with prospective consumers.…
The Dangers of Co-Branding: Lego to End Partnership with Shell
In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,…
Custo Barcelona x Lidl Capsule Collection: A Dangerous Co-Branding Strategy
Spanish fashion designer Custo Dalmau has recently announced that he will launch a capsule collection especially available in…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…