Browsing Category
Employer branding
4 posts
Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
In the world of branding, there is a distinct divide between the approaches used to reach consumers and…
Reinventing The Employer Value Proposition: An Analysis and Practical Model
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about…
How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to Do
Employer branding is crucial for attracting and retaining the talent that drives the success of your brand. It…
The Concept of Employer Branding, Explained
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…