10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
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Ethical Branding
11 posts
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power
The task at hand for branders and marketers is to learn how to serve two masters at the…
From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…
10 Ideas to Cultivate Brand Transparency
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…
The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded…
Green Design: An Introduction by Sustainable Designer Emma Fanning
Emma is a sustainable designer and environmental educator. She is the co-founder of Little Fox Design, a design…
Interview with Charlotte Holroyd on Ethical Branding
We are very happy to interview ethical branding expert Charlotte Holroyd. Charlotte currently runs Creative Wilderness, which is…
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. And…