Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Finding Your Brand Purpose: Why Is Your Brand Here?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few…
LATAM airlines rolls out new corporate branding
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their…
Why Is Branding so Important For Your Business?
Creating a brand is great. But to fully understand why it will bring value to your business? That’s when…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something…
The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Budweiser to be renamed as “America” for summer campaign
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning…
Is the new Instagram logo a bit like Marmite, in that people will either love it or hate it?
Instagram have decided to revamp their logo to make it a sleeker looking app and more fitting with…
Finger lickin’ good just got real with KFC’s new product launch
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they…