What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Verizon 2015: Can You See Me Now? … and Are We On Brand Now?
It’s a brand new day Verizon, the largest U.S. wireless communications service provider, updated its 15-year-old logo with a…
Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…
Canadian company begs Apple to change their new iPhone’s name
Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets…
Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his…
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…