Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…
Tens Sunglasses: The Real Life Instagram Photo Filter
Tens is a new line of sunglasses designed to be like Instagram filters for real life. Today, the…
How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…
Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5”
Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone:…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
Total Rebrand For Romanian Retailer Annabella
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of…
9 Famous Tech Companies Logo Evolution
Think about the technological companies of today that produce our phones, tablets and software. You’d be amazed to…