The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
Browsing Category
Brand Strategy
186 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
A Complete Guide To Brand Awareness, From Theory to Practice
Before we start this article, I have a question for you: can you name your favorite brand right…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
In a world where the value of top global brands has soared from billions to trillions, we wondered:…
‘Fail Fast’ with Brand Strategy? Not So Fast!
Fail fast. You hear that phrase a lot in marketing these days. The term, which arose from Silicon…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
The Strategic Advantage of a Messaging House for Your Brand
Yes, it’s a house that holds messaging. For brand and corporate marketers, a messaging house helps organize clear…
The Overlooked Power of Brand Familiarity: Psychological Factors and Hidden Benefits
Picture yourself walking into a coffee shop, where a perfect aroma of freshly brewed coffee welcomes you. The…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…