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Brand Strategy
164 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
Chipotle recently announced something new. It wasn’t a new protein to add to your burrito bowl, nor was…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Value Proposition: What Is It and How to Create One?
What is the main challenge faced by brands? One might think that securing investment, creating quality products, standing…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
The Importance of Brand Localization (+ Successful Examples)
The internet has opened up more opportunities than we ever imagined. Now, businesses across all industries have the…
3 Thought-Provoking Podcasts for Branding Enthusiasts
There are many insightful branding podcasts out there, and I must admit that there are probably many good…
How to Define Accurate Buyer Personas for Strategic Branding
Buyer personas are often viewed as a fictional profile of the ideal customer created through market and audience…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
In the world of branding, there is a distinct divide between the approaches used to reach consumers and…