Brand Value Proposition: What Is It and How to Create One?
What is the main challenge faced by brands? One might think that securing investment, creating quality products, standing…
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Brand Strategy
171 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
The Importance of Brand Localization (+ Successful Examples)
The internet has opened up more opportunities than we ever imagined. Now, businesses across all industries have the…
3 Thought-Provoking Podcasts for Branding Enthusiasts
There are many insightful branding podcasts out there, and I must admit that there are probably many good…
How to Define Accurate Buyer Personas for Strategic Branding
Buyer personas are often viewed as a fictional profile of the ideal customer created through market and audience…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
In the world of branding, there is a distinct divide between the approaches used to reach consumers and…
Launch of Our Branding Course
The big day has finally arrived – our course How To Build a Successful Brand is officially live!…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
Reinventing The Employer Value Proposition: An Analysis and Practical Model
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about…