Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power
The task at hand for branders and marketers is to learn how to serve two masters at the…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
The 5 Stages of a Branding Process
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand”…
From Abstract to Tangible: Why Sustainable Brands Should Embrace Hierophanic Marketing
There is a surprising parallel between the evolution of green marketing strategies and the development of ancient polytheistic…
9 Best Practices to Keeping Your Brand’s Core Values True and Alive
The values that define your brand are what make it relatable and resonate with your target audience. By…
The Power of Mascots in Elevating Brand Narratives
Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.…
How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study
EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity…
10 Ideas to Cultivate Brand Transparency
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…
How to Build Your Employer Brand in 8 Steps: Understanding Who’s Involved and What to Do
Employer branding is crucial for attracting and retaining the talent that drives the success of your brand. It…
Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed…
The Concept of Employer Branding, Explained
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…