New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies…
Browsing Category
Product
16 posts
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand…
Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
Finger lickin’ good just got real with KFC’s new product launch
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types!
This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real…
Canadian company begs Apple to change their new iPhone’s name
Amidst the height of Apple’s newly launched batch of iDevices, a Canada-based marketing firm rallied on the streets…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…