Zoo Jeans: when lions, tigers and bears become fashion designers
The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising…
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Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…
Tens Sunglasses: The Real Life Instagram Photo Filter
Tens is a new line of sunglasses designed to be like Instagram filters for real life. Today, the…
How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…