Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?
Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as…
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Rebrand
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Etihad Airways’ Rebranding – Has it paid off?
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are…
Name Change and Rebrand for Jaguar Land Rover Heritage
Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to…
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided…
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in…
Beauty booking site Wahanda rebrands as Treatwell
After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty…
Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his…
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Rebranding: Parisian Department Store Le BHV becomes Le BHV Marais!
Le BHV Marais is a shopping department store located in the trendy district of Le Marais, in Paris.…