The Concept of Employer Branding, Explained
Companies and organizations typically prioritize their branding efforts toward their target customers. This is because customers and consumers…
Browsing Category
Branding
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The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…
What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
One of the key components of building a successful brand is developing a strong visual identity. This article…
Discover the Hidden Meanings Behind These 40 Company Logos
Company logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services.…
The Power of a Strong Brand Identity: Definition, Importance, and Key Elements
Defining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean,…
Starbucks Logo – History, Meaning, and Evolution
Starbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company…
The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded…
Why Are Brand Values So Important (And How to Define Them)?
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!
The Fundamentals of Luxury Branding
To date, the definitions of luxury are abstract and cannot be easily used by luxury brand managers. To achieve applicability, the authors uncover based on 2 studies common thematic elements that define luxury.
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…