What Brands Can Learn From a Last Will and Testament
I was fortunate to spend a few years leading the rebrand and creative campaign work on behalf of…
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Branding
39 posts
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one…
Luxury Branding: An Introduction by Philippe Mihailovich
In this interview, we explore the concept of ‘luxury branding’, how luxury brands differ from high street brands,…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
B2B Branding: B2B Does Not Mean Boring to Boring
When you hear B2B, what do you think? Business to business (obviously)? Professional? Dry? Conservative? Boring? B2B usually…
MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
MasterClass is an online platform that offers access to virtual classes with famous experts in several domains. These…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Interview with Charlotte Holroyd on Ethical Branding
We are very happy to interview ethical branding expert Charlotte Holroyd. Charlotte currently runs Creative Wilderness, which is…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…