Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each…
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Consumers
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What Do You Struggle With in Branding?
Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing…
Ten Truths For Targeting The Tufty Club in the UK – Part 2
A few weeks ago, I shared my thoughts about the best ways to market your brand for The…
Ten Truths For Targeting The Tufty Club in the UK- Part 1
Before we start, a note on terminology: Because ‘the middle aged’ is such a dull collective name, I’ve…