From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…
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Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
Chipotle recently announced something new. It wasn’t a new protein to add to your burrito bowl, nor was…
Reuters Events Launches Strategic Marketing USA
Brands have a profound impact on society and culture. The movements we champion, the people we promote, and…
Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`
For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come…
Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand
More and more countries are now seeing the benefits of building their nations brand. The Korea Tourism Organisation…
Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity
Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual…
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…