Read More 3 minute read Advertising Digital News Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams! The Hunter and the Bear, heroes of two of the most successful digital campaigns of the decade (here… byMarion AndrivetApril 24, 2014
Read More 3 minute read Advertising Brand Positioning Brand Strategy News Rebrand Air France: Change Is In The Air! Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its… byMarion AndrivetApril 23, 2014
Read More 2 minute read Advertising News Diesel’s ‘A-Z of Dance’ is Competing With The ‘Move Your Lee’ Campaign Diesel recently presented the ‘A-Z of Dance’, an energetic and vibrant video showcasing 26 world-famous dances. This… byMarion AndrivetApril 18, 2014
Read More 2 minute read Advertising News Dove Criticized For Its Recent Beauty Patch Experiment Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty… byMarion AndrivetApril 16, 2014
Read More 2 minute read Logo News Reebok Unveils Its New ‘Delta’ Logo Reebok is back in the game with its new “Delta” logo unveiled a month ago, as part of… byMarion AndrivetApril 15, 2014